Trade Tutorial (h)

 Chapter VI Import and Export Trade of preparation, consultation and the signing of the contract negotiations
Section preparatory work before trading in the import and export trade negotiations
before trading foreign companies must do a good job all the preparations before the . for the more full and detailed work done in the more active will negotiate the contract process and smooth.
an export transaction the preparatory work before negotiations
1, strengthen the market research, choose the right target market
before in the export business negotiation, to strengthen the foreign market research and studies should be widely known through various means supply and demand, price trends, national policies and regulations related to trade, measures and practices in order to choose the appropriate target market, and the rational Queding market distribution.
research on foreign markets are mainly in three aspects, namely, the national research, market research and customer research. for export enterprises should focus on two later. The market research is targeting specific export 商品to understand what the market potential sale of such goods, and the market for the commodity color, variety, size, quality, packaging, decoration and other needs and habits of love and so on. in the market research based on the country foreign trade policies and expand export markets Fangzhen the necessary and possible, appropriate selection and arrangement of the market. in principle, should be holistic, rational distribution, the market is should not be too concentrated, it should not be too scattered, must pay attention to develop new markets.
2, to establish and development of customer relationship
customers is our object of transactions in the export business, foreign clients include national importers, major department stores,UGGs, supermarkets, chain stores, manufacturers and brokers and other types of business. In trading before the to deal with the creditworthiness of customers to conduct a comprehensive survey, classification line, the most likely choose the appropriate customer transactions.
credit information on customers including their political and economic background, ability to pay, business scope, management ability, management style, etc. content. research means by domestic and foreign banks, trade associations, consulting firms, institutions, my overseas business channels. You can also contact and exchanges between the actual business activities, such as through the organization of trade fairs, exhibitions, technical seminars, academic understanding of the discussion will be other places. In addition, in the selection of customers, it is necessary to pay attention to consolidation of existing customers, but also to find new customers to the vast international market, have formed the basis of a square pan and vitality of the customer network.
3, the development of export commodity management program
transactions to more effectively do the preparatory work before, so that a basis of external trade negotiations, the general import and export commodities in the pre-established management plan. the content of the management plan of export commodities because of the different commodities different, generally include the following:
(1). supply situation, including the actual production capacity, the amount available for export, as well as the quality of exports, specifications and packaging, etc.;
(2) . the foreign market, mainly refers to the foreign market demand and trend of price movements;
(3). export operation, such as the cost of exports, the highest exchange rate, the rate of profit and loss, etc., and put forward concrete proposals and business arrangements; < br> (4). marketing plans and measures, namely, by country or region, according to the type, quantity or the amount set out plans to promote the progress and the measures taken by selling schemes, such as the understanding of the customer, trade, income Meeting the use of means of control such as commissions and discounts.