According to the latest statistics, just at the December 26 successful new record sales. So far, Shanghai Volkswagen to annual sales of 1,001,357 vehicles, an increase of 37.4% of the outstanding performance for the 2010 New Year on a successful close.
Shanghai Volkswagen VW brand sold 76,516 vehicles in December, continue to sit tight in the domestic passenger car sales champion of the throne of a single brand, annual sales exceeded 80 million units, an increase of 32.3%. Recalling 2010, Shanghai Volkswagen VW brand's overall gains across the board sections of the model can be described as bright spots continue. SUV models as a heavyweight star - TIGUAN Tiguan does not live, listed nine months of cumulative sales have exceeded seventy mark, strong SUV market to subvert the existing structure. A-car market leader LAVIDA Long Yi, 2010, on sales has remained steady all the way to two million vehicles, the annual sales of nearly 25 million, so a lot of A-class auto market for years fought the same level models can offer. PASSAT intrinsic extraordinary series, opened in 2010 and to promote a new awareness and promoting environmental protection activities - According to statistics, PASSAT New Passat (including the Passat) sold 133,460 units throughout the year; this point, the Shanghai Volkswagen PASSAT brand has successfully achieved cumulative sales of 1 million vehicles a breakthrough. Polo fine family car to continue to lead the A0-class car market a strong, full-year sales of 115,609 units. On December 18 the official listing of the new Polo, Jane has a cool shape and fortitude of small steel gun like the perfect dynamic performance, the performance of the Polo family, the follow-up into a strong power. With outstanding performance, was chosen as the 2010 Shanghai World Expo Special taxi Touran, not only well done escort transportation for the task of the Expo, also in December launched equipped MPV market, establish a new benchmark for green.
Shanghai Volkswagen Skoda brand sales reached 25,801 units in December 2010, cumulative sales of 200,089 units, up 62.1% in Shanghai to occupy the public's share of overall sales from last year's 1 / 6 increased to 1 / 5. Octavia Skoda Octavia main vehicle to achieve the 2010 upgrade, the introduction of the new Octavia, and added a great energy-saving fuel economy of the new Octavia model GreenLine green movement and high-performance version of the new Octavia RS. Octavia series whereby the formation of high-end A-class car market a more comprehensive market coverage, the annual sales of 114,506 units, up 33%. Hao Rui Superb flagship model, but also added more energy saving of 1.4TSI models for the overall brand image into a more green energy factor. Hao Rui in 2010 to show good growth, word of mouth gradually released, the annual sales of more than four million. Jing Rui hardcore Fabia car sales 43,225 units the year 2010, maintained a stable high-A0-class car market in the top three position, an increase of 56%. Launched in July last year, Jing Rui 2011 models, product structure and pricing system has been further optimized, the potential of substantial follow-up. Sell very well in the sections of the model at the same time, Skoda brand awareness, satisfaction has significantly improved the market has been widely recognized. In the world's leading third-party automotive research firm JDPower announced the After four years of unremitting efforts, the Skoda brand has become China's auto market growth and the best car brands.
2010, Shanghai Volkswagen, not only in production and sales volume to achieve a breakthrough in new product launch, dual-brand strategy, southern strategy, it is also to produce a great report card. In the past year, completed the Shanghai Volkswagen Tiguan, the new Touran, Polo three new major new car market, and launched some of the original hot-selling models of replacement products, such as Sunny 1.4TSI Sports Edition, Sunny 2011, the new Octavia, etc., have received high recognition from the market and consumers. Dual-brand strategy in 2010 continues to be steady progress, the Volkswagen brand and Skoda brands into full play 1 +1 At the same time, Shanghai Volkswagen has had a productive session in the South China market, its market share throughout the southern region has risen to fourth place in the Guangdong Province is the fifth.
outstanding performance by the east wind by 2010, Shanghai Volkswagen full speed into 2011. For Shanghai Volkswagen, in improving customer satisfaction under the premise of expanding in the private market, competitiveness, and effectively enhance product and corporate image, will be the focus of future work.
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