Analysts say Google is still strong but the prospect of social areas of development effort required

 Google first 9 months of last year, an increase of 3,500 employees. U.S. investment advisory firm Gleacher & Company analyst Yun Kim believes that staff growth and capital expenditure plans unpredictable makes Google's earnings per share has become uncertain.

many people are worried about Google becoming the next Microsoft: dominant in a particular field, but in the fast-growing emerging markets, but was a rising star beyond.

Lead: Today the foreign media, wrote last year, the strong performance of the Christmas shopping season will help Google quarterly results exceeded Wall Street expectations, but analysts make optimistic about its long-term prospects, Google also needs to develop more ways convincing plan.

Google after five consecutive quarterly earnings beat Wall Street expectations, only one less than the expected profits. Analysts on average expected the company's fourth quarter net income of 60.6 billion U.S. dollars, compared with growth of about 10%, earnings per share were $ 7.14.

(Book Yu)

Google has begun to accelerate the pace of mergers and acquisitions, like Facebook and the rise of wireless consumer electronics products on the occasion, is still to ensure that their online products of the heat. Google has also plans to spend $ 6,000,000,000 buy buy site Groupon, but was rejected.

's Android operating system two years ago has now become the Google one of the most important day of the Android mobile phone sales up to 30 million units. According to the U.S. market research firm Gartner, in the third quarter, Android has become the world's second largest smartphone operating system, ahead of Apple iOS.

Google in the social field, but performance is still not pick up. According to the U.S. Internet traffic monitoring agency Hitwise data, in 2010, Facebook replace Google as the nation's most visited website. According to Goldman Sachs, the paper disclosed, advertisers are increasingly turning to Facebook, its 9 months 2010 revenue of 1.2 billion.

recent months, Google launched a large number of new services, including electronic bookstore and Internet TV services. Compete with Amazon and other former, the latter despite the initial evaluation of poor, but in the end Google is expected to become an important source of advertising revenue.

firm Stifel Nicolaus & Company analyst Qiaodan Luo Han (Jordan Rohan) said.

Internet traffic and advertising budget due threatened, Google was seeking to expand the social networking and localized advertising, but no achievements, so Google needs to overcome this unfavorable situation. The company's share price in 2010 underperformed the broader market.

Kaufman Brothers analyst at U.S. investment bank   Surui Ka (Mayuresh Masurekar) said that the performance of the U.S. search advertising spending remained healthy, retailers and e-commerce sites have also increased during the Christmas shopping season search advertising spending, hoping to attract users.

by Apple CEO Steve Jobs (Steve Jobs) sickness news, Google shares rose 2.5% on Tuesday.

but he believes that as long as the earnings per share remained stable, and strong growth in revenue, enough to appease investors. Last October, in the third quarter profit and revenue than expected, Google shares rose by 10%.

The following is the text of the article:

The problem is, Facebook could hurt the success of Google services.

Google's Android operating system, a good start to the corresponding mobile phone sales have already exceeded the Apple iPhone. When the company announced late Thursday in the fourth quarter results, investors will be a new update on the status of its evaluation.